For the love of entertainment

Anime web app design

COMPANY

AniVisuals

ROLE

Web Designer

EXPERTISE

UX/UI Design

YEAR

2024

Project description

AniVisuals is a concept web app designed for anime lovers who crave a modern, immersive platform to discover, stream, and track their favorite anime series. The goal was to design a sleek and visually engaging interface that blends vibrant anime culture with intuitive user experience.

This design project explores how storytelling, aesthetics, and functionality can come together to create an environment that celebrates the passion and personality of anime fandom.

Challenge

While anime has exploded globally, most anime streaming platforms still suffer from poor user experience, cluttered layouts, and confusing navigation. Through research and personal experience, I identified several recurring pain points across popular platforms:

  1. Overwhelming Interfaces

  2. Lack of Personalization

  3. Weak Visual Identity


  4. Clunky Episode Tracking


  5. Mobile/Tablet Responsiveness

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

To design AniVisuals, I began by studying the habits and frustrations of anime fans through community forums, surveys, and user feedback. I identified key user types Bingers, Casual Viewers, and Curators and noted common pain points like cluttered UIs, poor discovery systems, and weak episode tracking.

I analyzed competitors like Crunchyroll and 9Anime, noting gaps in UX and visual identity. From there, I mapped out essential features like smart discovery filters, personalized dashboards, watch history, and themed profile pages.

To capture the culture of anime, I created mood boards blending vibrant anime aesthetics with clean UI principles resulting in a bold, user-first design approach that feels immersive yet simple to navigate.

This research phase ensured that AniVisuals wouldn’t just function well, but would feel like a true home for anime lovers.

Solution

AniVisuals is a concept web app designed to solve the cluttered, uninspired experience of many anime platforms. It delivers a clean, immersive interface with no distractions just content.

Key solutions include:

  • Minimal Layout: A focused, ad-free UI with clear visual hierarchy.

  • Smart Discovery: Genre filters, AI recommendations, and seasonal highlights tailored to user behavior.

  • Strong Visual Identity: Neon themes, anime-style avatars, and themed modes create an experience that feels true to anime culture.

How it works

AniVisuals uses smart logic to personalize the anime viewing experience:

  • Recommendations: Based on user behavior, genres, and similar user ratings using a hybrid of collaborative and content-based filtering.

  • Discovery Feed: Adapts to trends, seasons, and personal preferences, showing what's relevant and timely.

  • Episode Tracking: Automatically updates progress and shows "Continue Watching" cards based on watch history.

  • Search & Filters: Uses fuzzy matching and genre/year filters to help users find shows even with partial or misspelled titles.

These systems ensure that AniVisuals feels intelligent, responsive, and built around each user’s unique taste.

Why design this?

Because people deserve easy quality access to entertainment.

With AniVisuals, you're sure not to get bored.